Case study · Automotive · Dubai
Views* on short-form video · 17 months · Instagram + TikTok
Prima Auto × MDM
For 17 months, MDM has planned, scripted, filmed, edited and posted Prima Auto’s short-form videos on Instagram and TikTok, showing body kit, carbon fiber and interior transformations on G-Class, Urus, Cullinan and Lamborghini.
The client & the challenge
Prima Auto is a Dubai supercar customisation brand: OEM-grade body kits, dry carbon fiber parts and bespoke interiors for G-Class, Urus, Cullinan and Lamborghini.
Body kits sell on looks, and photos don’t show fit and finish. Prima needed cinematic video of real transformations that lets supercar owners picture the result on their own car.
What MDM did
- Strategy & planningMonthly content plan
- ScriptingHook · problem · explanation · proof · CTA
- FilmingShowroom & supercar shoots
- EditingShort-form reels & TikToks
- ThumbnailsCustom covers for every video
- PostingInstagram & TikTok publishing
Views by platform
Top videos
- 1.1MTikTokVisit Prima Auto: where transformations begin
- 478KInstagramPrima Auto showroom: where transformations begin (Arabic)
- 108KInstagramCarbon fiber done right on a Rolls-Royce Cullinan
- 92KInstagramLamborghini Urus transformation, up close
- 71KInstagramAventador to SVJ presence with a body kit
- 66KInstagramG-Class 2025 B800 dry-carbon body kit
The reels
Made by MDM
*Public Instagram and TikTok counts over the engagement period. Instagram play counts are as shown publicly on each reel and include Facebook plays where the reel was cross-posted. Platforms round their public counts, so all figures are approximate. Excludes collab posts co-authored with other accounts, and YouTube.