Case study · Entertainment · Dubai
Views* on short-form video · 15 months · Instagram + TikTok
The Smash Room × MDM
For 15 months, MDM planned, scripted, filmed, edited and posted The Smash Room’s short-form videos on Instagram and TikTok, turning smashing sessions, themed rooms and events into content people want to watch and share.
The client & the challenge
The Smash Room is Dubai’s first smash room, with venues in Al Quoz and Mirdif (Sports Society). Guests safely smash TVs, printers and glass, with kids’ packages, group and corporate bookings and a mobile smash unit.
Most people have never tried it, so a caption can’t sell it. The Smash Room needed a steady flow of fun, shareable short-form video that shows the experience and keeps both venues top of mind.
What MDM did
- Strategy & planningMonthly content plan
- ScriptingHook · story · proof · CTA
- FilmingOn-site shoots at both venues
- EditingShort-form reels & TikToks
- ThumbnailsCustom covers for every video
- PostingInstagram & TikTok publishing
Views by platform
Top videos
- 642KTikTok“10/10 would smash again”: package reaction
- 526KTikTokSmash the way your heart wants
- 383KTikTokWould you let your kids try this? Smash Mobile
- 382KTikTokWhy we never skip the safety gear
- 362KTikTokAwkward moment? Smash it out
- 358KTikTokWelcome to The Smash Room City
The reels
Made by MDM
*Public Instagram and TikTok counts over the engagement period. Instagram play counts are as shown publicly on each reel and include Facebook plays where the reel was cross-posted. Platforms round their public counts, so all figures are approximate. Excludes collab posts co-authored with other accounts, and YouTube.