Case study · Automotive · Umm Ramool, Dubai
Views* on short-form video · 2+ years · Instagram + TikTok
R One Performance × MDM
For over two years, MDM has planned, scripted, filmed, edited and posted R One Performance’s short-form videos on Instagram and TikTok, turning real diagnoses, repairs and upgrades on supercars into content that reaches car owners across the UAE.
The client & the challenge
R One Performance is a luxury and performance car garage in Umm Ramool, Dubai: servicing, diagnostics, repairs, tuning and brake upgrades for BMW M, Lamborghini, Ferrari, Porsche and more.
Garage work is invisible until someone shows it. R One needed a steady flow of video that shows real problems being diagnosed and fixed, so owners of high-end cars trust the workshop before they visit.
What MDM did
- Strategy & planningMonthly content plan
- ScriptingHook · problem · explanation · proof · CTA
- FilmingOn-site workshop shoots
- EditingShort-form reels & TikToks
- ThumbnailsCustom covers for every video
- PostingInstagram & TikTok publishing
The brief was luxury, super and hypercars only. Recently, five Ferraris showed up at the garage at once.
Views by platform
Top videos
- 1.0MInstagramBMW M5 F90 in with turbo trouble, power restored
- 608KInstagramBuying an M5 F90? Know the common issues first
- 498KInstagramPower or just sound? Proper tuning vs cheap mods
- 437KInstagramPrecision diagnostics: data, not guesses
- 425KInstagramWhen a Lamborghini needs care
- 425KInstagramBrake upgrades: power needs control
The reels
Made by MDM
*Public Instagram and TikTok counts over the engagement period. Instagram play counts are as shown publicly on each reel and include Facebook plays where the reel was cross-posted. Platforms round their public counts, so all figures are approximate. Excludes collab posts co-authored with other accounts, and YouTube.