Case study · Automotive · UAE, Oman & Qatar
Views* on short-form video · 7+ months · Instagram + TikTok
Landmark Auto Spare Parts × MDM
For nearly eight months, MDM planned, scripted, filmed, edited and posted Landmark’s short-form videos on Instagram and TikTok, turning bumpers, lamps and glass into personality-led content that car owners actually watch.
The client & the challenge
Landmark Auto Spare Parts is one of the region’s largest suppliers of aftermarket auto body, lamp and AC parts, with 20+ outlets across the UAE plus branches in Oman and Qatar.
Spare parts rarely feel exciting on social media. Landmark needed personality-led short-form video that makes a parts catalogue entertaining and puts the brand in front of drivers and garages.
What MDM did
- Strategy & planningMonthly content plan
- ScriptingHook · story · proof · CTA
- FilmingOn-site shoots in showroom & warehouse
- EditingShort-form reels & TikToks
- ThumbnailsCustom covers for every video
- PostingInstagram & TikTok publishing
Views by platform
Top videos
- 1.8MInstagramAftermarket bumpers, straight from stock
- 498KInstagramRange Rover & Toyota bumpers
- 474KTikTokStart your own spare parts business
- 398KInstagram2023–24 Land Cruiser body parts
- 272KInstagramWhy we stock millions of glass parts
- 243KInstagram2025 Nissan body parts
The reels
Made by MDM
*Public Instagram and TikTok counts over the engagement period. Instagram play counts are as shown publicly on each reel and include Facebook plays where the reel was cross-posted. Platforms round their public counts, so all figures are approximate. Excludes collab posts co-authored with other accounts, and YouTube.