Case study · Personal brand · Dubai
Views* on short-form video · 6 months · Instagram
Fazaa Al Jabri × MDM
MDM created Fazaa Al Jabri’s Instagram from day one and has planned, scripted, filmed, edited and posted every reel since, turning glass and aluminium processes into short, hook-led videos for homeowners and developers.
The client & the challenge
Fazaa Al Jabri is CEO of Oxford Aluminum & Glass in Dubai: luxury facades, glazing, tempered and printed glass, and aluminium systems.
It’s a technical, low-glamour category, and he had no social presence. The goal: build a personal brand from zero and make the process worth watching.
What MDM did
- Strategy & planningMonthly content plan
- ScriptingHook · problem · explanation · proof · CTA
- FilmingFactory & site shoots
- EditingShort-form reels
- ThumbnailsCustom covers for every video
- PostingInstagram publishing
Account built from scratch: MDM launched @fazaaofficial, so every reel on it is MDM’s work.
Views by platform
Top videos
- 72KInstagramMeet Fazaa Al Jabri, CEO & owner
- 46KInstagramPrinting on glass, from start to finish
- 22KInstagramHow fragile glass becomes nearly unbreakable
- 19KInstagramHigh electricity bill? Thermal insulation explained
- 18KInstagramInside the Alumil architectural aluminium showroom
- 15KInstagramTempered glass: 7x stronger than regular glass
The reels
Made by MDM
*Public Instagram counts over the engagement period (account launched by MDM; all reels counted). Instagram play counts are as shown publicly on each reel and include Facebook plays where the reel was cross-posted. Platforms round their public counts, so all figures are approximate. Excludes collab posts co-authored with other accounts, and YouTube.